Work and Consumerism
During the 1920s, unionization decreased and mass production industries were not unionized. However, during this period, there was a jump in consumerism. The economy was doing very well and businesses were booming. Women had the most spending power during this time. The catalogs would be delivered to their homes and you see this become the emergence of women becoming influenced by the media.
There was a lot of advertising that was geared towards women during this time as well. This is the beginning of where media geared towards specific age groups and genders begins to emerge.
The automobile industry slowly begins to take off during this period as well. Along with this, we see the automobile being targeted towards men. There are products that are targeted towards men and women during this period.
This slowly begins to create a domino effect that society continues to see to this day. Advertisements are deliberately targeted towards a specific age group and gender.
Back in the 1920s, is where this phenomenon begins to take off.
I believe that many people are deeply influenced by the media without consciously thinking about it. To think that this phenomenon began in the 1920s is slightly shocking. I feel like women are more influenced by the media than men are. They see these images of women who are photoshopped and have these nice things, so it influences them to want to be like what they see in magazines. Not to say that it doesn't happen with males as well because it does.
Everyone nowadays even if people aren't thinking the media is affecting them, it is. You may see something at the store and then remember that you saw it in an ad online, on television or in a newspaper. That advertisement has influenced your decision to purchase that product.
There was a lot of advertising that was geared towards women during this time as well. This is the beginning of where media geared towards specific age groups and genders begins to emerge.
The automobile industry slowly begins to take off during this period as well. Along with this, we see the automobile being targeted towards men. There are products that are targeted towards men and women during this period.
This slowly begins to create a domino effect that society continues to see to this day. Advertisements are deliberately targeted towards a specific age group and gender.
Back in the 1920s, is where this phenomenon begins to take off.
I believe that many people are deeply influenced by the media without consciously thinking about it. To think that this phenomenon began in the 1920s is slightly shocking. I feel like women are more influenced by the media than men are. They see these images of women who are photoshopped and have these nice things, so it influences them to want to be like what they see in magazines. Not to say that it doesn't happen with males as well because it does.
Everyone nowadays even if people aren't thinking the media is affecting them, it is. You may see something at the store and then remember that you saw it in an ad online, on television or in a newspaper. That advertisement has influenced your decision to purchase that product.
Give connections to today - do we see similar advertising?
ReplyDelete